Amex-KF card customers given option
of redeeming points elsewhere
New Delhi, May 2:
In what could spell more trouble for
Kingfisher Airlines, American Express is providing its members holding the
co-branded American Express-Kingfisher First card the option of not converting
their member rewards into Kingfisher Airlines air miles.
Member reward points are earned
against spending on the credit card and these points can be converted into
Kingfisher miles which allowed a customer to get free airline tickets. The card
was launched in 2007.
In a communication to its members,
American Express has said that from April 27 this year, all spending on the
card earns membership reward points. Customers can redeem their reward points
from over 600 options including stays at luxurious hotels, travel aboard
leading International airlines, shopping vouchers, electronics among others.
The decision to again bring back the
option of not converting member rewards into Kingfisher Airlines miles comes as
customers had complained that the ‘rewards' had become meaningless since
Kingfisher was not operating a reliable schedule.
The airline has seen a drastic
reduction in the number of daily flights that it operates to about 120 from 400
daily services earlier.
This is not the first agreement that
Kingfisher Airlines had entered into which has been suspended this year. In
February the cash-strapped airline announced that entry into the global airline
alliance OneWorld had been put on hold. The following month, the code-share
agreement between Kingfisher Airlines and British Airways was suspended.
The airline, which has debt of about
Rs 7,000 crore, reported a 75 per cent increase in its net loss at Rs 444 crore
for the quarter ended December 2011. In 2010-11, the airline incurred a loss of
Rs 1,027 crore.
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