NEW DELHI: Banking on
Kingfisher Airline’s tag line, Good Times, the People for Ethical Treatment of
Animals (PETA) has put forward a proposal to advertise the benefits of
vegetarianism on the airline’s aircraft.
PETA has written a
letter to Kingfisher boss Vijay Mallya on Tuesday highlighting its interest and
is awaiting response from the airline.
Saying that such a
proposal will be mutually beneficial, Poorva Joshipura, the chief functionary
of PETA in India, said that the advertisement would highlight how eating meat
leads to impotency. “Kingfisher Airlines can rise above its current financial
crisis, while taking male passengers to new heights. We would like to purchase
ad space on the side of your planes for a pro-vegan ad that reads, ‘Want Good
Times? Go Vegan. Meat Consumption Leads to Impotence’,” said Joshipura. The
Kingfisher spokesperson when contacted was unaware of the proposal.
“Considering that impotence affects more than 50 per cent of males aged above
40 in our country, it’s no wonder that India is the impotent capital of the
world. The link between meat consumption and impotence is supported by strong
scientific evidence. The cholesterol and saturated fat found in meat, eggs and
dairy products clog the blood flow not only to the heart but also to all man’s
vital organs,” Joshipura wrote in her letter.
“Numerous physicians and
nutritionists agree that the best way to prevent artery blockages and other
conditions that cause impotence is to eat a diet high in fibre, including
plenty of fruits, vegetables and whole grains. These foods will scrub the
plaque off the arterial walls to get the blood flowing – and a satisfying love
life off the ground and flying high again – in no time,” she noted. Joshipura
insisted that Mallya will be able to associate with this advertisement as he
himself had an exciting lifestyle.
“Placing this ad on the
side of your planes will not only benefit your airline financially but also
help passengers avoid turbulence in their love life. I hope to hear from you
soon to arrange this unique promotional opportunity,” Joshipura wrote to Mallya
with a copy of the proposed advertisement.
She told Express that,
“Our request to Kingfisher was just sent recently and we’re hoping for a
favourable response. Kingfisher’s tagline is ‘fly the good times’ but diets
heavy in meat and dairy products can lead to bad times in bedroom.
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