Brussels, June
21:
Over the next
three years, several global airlines will eye investments in mobile services
and the social media to improve the flying experience of passengers.
This was
revealed in a survey conducted among airlines that represents the views of more
than half of the world’s top 100 carriers. The IT Trend Survey, which was
released here, was carried out jointly by SITA and Airline Business.
SITA is a
leading specialist in air transport communications and IT solutions.
Second year
Interestingly,
this is for the second consecutive year that mobile services for air travellers
have topped the list of investment for airlines, the survey showed.
Officials at
SITA officials claim both social media and mobiles open the door for more
personalised service.
Declining to
divulge the names of the airlines which was part of the IT survey, they said
those surveyed together account for 53 per cent of the world’s air travellers.
They said 35
per cent of the airlines surveyed were from the Asia-Pacific region.
“By 2015,
almost nine of the 10 airlines plan to offer core services such as flight
search, check-in, boarding passes, ticket purchase and flight notifications
through mobiles,” a senior SITA official said.
Almost half of
the airlines surveyed have already implemented mobile services for flight
search and check-in, they added.
The survey
showed that passenger services through social media began featuring on the
agenda from this year, with almost 60 per cent of the airlines investing in
research and development in this area.
Commenting on
the Survey, the SITA Chief Executive Officer, Mr Francesco Violante, said
mobile apps were being used to improve passenger experience, reduce operating
costs and generate revenues for the airlines.
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