The 'King of Good Times' is giving its partner banks a hard time.
Banks that have
partnered Kingfisher Airlines to offer air miles as rewards to credit
card customers are stuck with the inventory purchased from the private
carrier, as it has reduced its flight services and suspended operations
on some routes.
Typically, banks buy air miles three-six months in advance from
airline companies at a discount to the market price. The lenders offer
these miles as rewards to their clients for credit card spends. These
contracts do not have a buy-back clause that would allow banks to return
the miles and recover money from the airline.
Several banks,
including State Bank of India, ICICI Bank, HDFC Bank and Axis Bank, have
partnered Kingfisher Airlines for their credit card reward programmes.
"We are not buying
fresh miles from Kingfisher, since we already have that in our
inventory and there are no takers. We may have to incur a loss as there
is no buy-back clause but it will have no significant impact on our
overall operations," said a senior official of a large private sector
bank.
The official said
the bank was willing to offer alternative rewards to its clients, who
have received Kingfisher miles but not used them yet.
Besides partnering
for air miles, a few lenders like American Express and ICICI Bank also
have co-branded credit cards with Kingfisher Airlines. Bankers said they
were no longer marketing these cards on their own.
"If a customer wants a Kingfisher card, only then are we offering the card," said a banker familiar with the developments.
The cash-strapped
Kingfisher Airlines, which reported a loss of Rs 1,027 crore in 2010-11
and Rs 1,175 crore in the first nine months of this financial year, is
believed to have accumulated losses of around Rs 6,000 crore. The
airline has opted to restructure its debts for the second time and is
finding it difficult to pay staff salaries on time.
Source: busineesstandard