etlite
was formed after Jet Airways taking over Air Sahara, while Jet Airways
Konnect was launched in 2009 to provide low-fare and value for money
service.
New Delhi, March 25:
Jet
Airways has announced the operation of JetLite and Jet Airways Konnect
under one brand 'JetKonnect' from Sunday. With this, passengers will
have the option of choosing full service on Jet Airways and low-fare
service on JetKonnect.
Merger
JetLite
was formed after Jet Airways taking over Air Sahara, while Jet Airways
Konnect was launched in 2009 to provide low-fare and value for money
service.
With
the merger of these two brands, over 400 out of 600 flights being
operated on Jet network are likely to be in the category of low-fare.
Jet Airways has already said that this merger is part of a strategic rebranding exercise.
It
will simplify the group's service proposition and enhance brand recall,
it added. The flights will be operated with a mixed fleet of Boeings
and ATR aircraft on metro, tier II and III routes.
JetKonnect
will offer premier services on certain routes where passengers may
enjoy service identical to that available on flights of Jet Airways.
This will be further expanded in a phased manner.
The cockpit and cabin crew will don the same uniform as their counterparts from Jet Airways.
Some
JetKonnect flights will operate under the S2 code, while others will
have flight numbers prefixed by the 9W code. 9W and S2 will also
continue their existing code-share agreement enabling travellers to
enjoy seamless connectivity between India and the world.
Mr
Sudheer Raghavan, Chief Commercial Officer of Jet Airways, said, "The
launch of brand JetKonnect is the culmination of a well-coordinated
effort. We are confident that this initiative will be well accepted by
all our guests.
The
Jet Airways Group is continually looking at opportunities to optimally
deploy and cross-utilise common resources of Jet Airways and JetLite
wherever possible and this rebranding exercise will help further in
synergising the airlines' collective operations."
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