Aircraft reconfiguration and
Kingfisher?s slide help the airline consolidate its top spot, but widening
losses and IndiGo?s rapid rise are big concerns
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Despite a tough operating environment and 42 per cent spike in fuel costs, Jet has managed to stay ahead of the curve adding capacity and seizing advantage of Kingfisher’s downslide. Data show that in the fourth quarter of 2012, Jet grew faster than domestic competition in both capacity as well as number of passengers. While industry capacity grew 12 per cent, Jet plus Jetlite (rebranded as Jet Konnect in March) grew 22 per cent. In terms of passenger flown, Jet grew 23 per cent against the total industry passenger growth of 7 per cent. This was the second successive quarter of growth for Jet, after its growth was slower than the industry average in the first and second quarters.
What exactly did Jet do to achieve
this? The airline added capacity both by adding new flights and reconfiguring
its Boeing 737 planes, which are flown on the domestic and short-haul
international routes. Jet along with Jet Konnect has a market share of 28.2 per
cent.
In the third quarter, Jet added 30 daily flights in its winter schedule connecting Madurai, Bangalore, Chennai, Kolkata, Ahmedabad and other cities, and in the fourth quarter, it added eight daily flights in JetLite. However, the main increase in capacity came through aircraft reconfiguration. While Air India is planning to reconfigure planes to reduce business class seats and Kingfisher too has carried out the same on its airbus fleet, Jet reconfigured 19 Boeing 737 planes during the last six months.
With this, Jet halved the business
class seats in these planes to eight but increased the overall capacity by 16
seats per flight. Instead of 16 + 138 and 16 + 102 configuration, the airline
flies 8+162 and 8+126 configuration.
“We decided on the strategy early
last year before Kingfisher Airlines reduced its frequencies. There wasn’t such
a great demand for Premiere (business class) outside the metros. We also wanted
to increase revenue per flight and make our assets more productive. The
strategy is paying off. We increased the market share and revenues with the
same number of planes,” says Jet’s Chief Executive Officer Nikos Kardassis.
Reconfiguration has resulted in higher revenue per flight and lower cost per
seat, he adds.
On a consolidated basis, revenue
grew 24 per cent to Rs 4,638 crore in Q4, 2012 and passenger carried increased
23 per cent. On a standalone basis, yields increased 9.6 per cent on a Y-o-Y
basis.
Also, Jet has posted an operating
profit compared with an operating loss in the December quarter. The company
attributes the better operating performance to “increase in fares and strict
cost control measures”.
Another fallout of Kingfisher’s
reduced operations and flight disruptions in the earlier part of the year was
transfer of business class passenger traffic to Jet Airways. Travel agencies
too stopped booking on Kingfisher as the airline faced cash crunch and was
suspended from the International Air Transport Association’s billing settlement
plan. As corporate clients moved away from Kingfisher, Jet saw 14 per cent
growth in domestic business class passenger numbers in Q4 2012 on a Y-o—Y
basis.
Centre for Asia Pacific Aviation’s
Kapil Kaul says Jet Airways has been and will continue to be the largest
beneficiary of Kinghfisher’s contraction from 66 to 16 operational aircraft.
Half of these regional ATR aircraft and has left the domestic business market
open for Jet. CAPA expects Jet to place an order for 100 narrow body planes in
FY 2013 and is evaluating Airbus A320neo.
But it’s not roses all the way. The
improvements in its numbers can’t hide the fact that Jet’s net profitability
hasn’t improved. The company’s March quarter loss at Rs 298 crore has widened
by a huge margin year-on-year as well as sequentially because of higher
interest and depreciation cost that have been eating into its earnings before
interest, tax, depreciation and amortisation operating margin has also declined
from 11.6 per cent to 9.2 per cent.
Also, according to travel industry
sources, though Jet gained in the premium traffic and on metro routes, IndiGo
grabbed a larger pie of passengers in Q4. “Jet went in for revenue growth and
IndiGo got the market share,” an aviation industry source says, pointing out
that because of lower fares, IndiGo increased its market share.
The Directorate General of Civil
Aviation data show though Jet plus Jet Konnect have a higher market share and
led the pack in May, IndiGo has 24.9 per cent market share which is higher than
Jet (standalone) share at 21.4 per cent. Till about six months back, IndiGo’s
market share was around 19-20 per cent. That’s some food for thought for Jet
Airways.
http://www.business-standard.com/india/news/jet-soars-in-cloudy-sky/477633/
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