Sunday, 1 July 2012

Foreign airlines tap new Indian markets


As metro airports in India become more expensive to operate from, foreign airlines with existing bilateral rights are flying in to new markets in India, especially Tier II cities.

Earlier, foreign carriers had the maximum number of outbound passengers from the four metros, but with outbound traffic increasing manifold from the Tier-II and Tier-III cities, European and Gulf-based carriers are looking to pick up passengers from the smaller cities.

For instance, Etihad Airways will start daily flights to Ahmedabad in November 2012. This will be Etihad Airways’ ninth destination within India. Etihad Airways serves the major population centres across India with direct flights to Abu Dhabi. Ahmedabad will make significant contributions in traffic flows to Abu Dhabi and beyond, as it is an economic centre,” James Hogan, Etihad Airways’ President and Chief Executive Officer said, adding that the airline anticipates strong traffic flows onto its European and the US destinations.

A new international terminal is coming up at the small airport of Coimbatore. Its sizeable business community, which otherwise had to travel to Chennai for an outbound flight, now have Silk Air and Air Arabia at their doorstep connecting the Gulf and the European sectors.

Keeping the increased traffic in view, Cathay Pacific will operate a daily flight from Chennai from September this year. Earlier, the airline operated just four days a week from Chennai.

Dragonair, a subsidiary of Cathay Pacific, will begin services between Hong Kong and Kolkata, subject to government approval and the opening of its new international terminal, reveals Rakesh Raicar, Dragonair’s Regional Sales and Marketing Manager (South Asia).

Gulf-based carriers have been the biggest beneficiaries of India’s liberal and Open Sky policies. For instance, Emirates operates 185 flights from 10 Indian destinations. Emirates cashed in, when Air India failed to mount additional aircraft on the cash-rich Gulf routes.

“Apart from the metros, Emirates operates from Hyderabad, Kochi, Thiruvananthapuram, Bengaluru, Ahmedabad and Kozhikode with an average load factor of 80 per cent across all Indian destinations,” revealed Orhan Abbas, Vice President (India and Nepal), Emirates airlines.

The pace of expansion and growth is also higher with the Gulf-based carriers as compared to their European counterparts. “Gulf’s efficiency of connecting through a larger hub and spoke systems and their geographic location gives them a upper hand in connecting to Indian destinations at lower-costs,” explains Nawal Taneja, an aviation business strategist. Not only do the Gulf carriers have the oil cost advantage, but also the rapid expansion and optimum use of their sixth freedom traffic to connect to other destinations via their hub has helped them bring more volumes.

“Emirates, for example, offers service from five cities in England (Glasgow, Newcastle, Manchester, Birmingham, and London) to Dubai, from which it serves 10 cities in India. There may only be few passengers from, say, Birmingham to Hyderabad, but when you combine all the passengers originating from Birmingham and destined for all ten cities in India, not to mention all other cities served by Emirates in the Asia-Pacific region, it makes the route viable for Emirates, but not for British Airways,” Taneja said.



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