The world’s airports are turning to mobile apps, social media and intelligent technologies, including geo-location services to improve the passenger experience. A new survey has pointed out that several airports also plan to invest in social media.
Though improving passenger experience is the number one driver of IT investment by a majority (59 per cent) of the world’s airports, according to the Sita Airport IT trends survey, reducing passenger congestion, with real-time staff location and monitoring the movements of aircraft and passengers at airports, are all set to come under its purview.
Passengers are set to see several changes, the survey has noted, given the rapid increase in mobile and social media apps delivering a more personalised user experience.
Keeping passengers informed about their flight status and expected waiting time are some of the top reasons why airports are providing mobile apps, with 88 per cent of those surveyed saying they are planning to invest in them by the end of 2015. During this period, 78 per cent of airports also plan to invest in social media with two thirds of these currently focused on evaluations or trials.
http://www.thehindubusinessline.com/todays-paper/tp-logistics/article3929862.ece
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