Mumbai, May 4:
Jet Airways is
collaborating as the airline partner with Disney Channel's ‘Jet Set Go' summer
campaign.
As part of the
campaign, a Jet Airways Boeing 737-800 aircraft will carry a wrap of popular
Disney characters such as Mickey Mouse. The aircraft with the wrap will be
unveiled in July. It will fly 30 winners of this contest, selected by Disney
Channel, along with their families, to Hong Kong for a two-day trip to
Disneyland in July.
Billboard-in-sky
The airplane
wrap concept, termed as a virtual ‘billboard in the sky', will be branded in
the Disney Channel's ‘Jet Set Go' insignia and colours on its fuselage, the
airline said.
During the
campaign period, an animated aircraft of Jet Airways with an artist's rendition
of the branding will also be seen on Disney Channel throughout the month of
May. In order to participate in Disney Channel's Jet Set Go campaign, children
will have to spot an animated Jet Airways aircraft which will appear on the
Disney Channel throughout the campaign period. Children can then accumulate
points each time they spot the aircraft by giving a missed call to a toll-free
number flashing on the screen.
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