The airlines industry is likely to
overtake other industries in targeting mobile consumers with expenditure
expected to go up to $37 million per company in 2015 from $27.2 million,
according to a study on global mobile consumer trends.
The New Age Mobile Consumer trend
study, commissioned by TCS, stated that airlines, energy and telecommunications
firms were increasing spend to engage consumers through their mobile devices.
“During 2012, energy companies spent
an average of $30.8 million per company in targeting mobile consumers,
encompassing factors such as app development, customer service delivery through
mobile devices, and mobile-friendly marketing campaigns,” according to a
release based on the report.
telecom
The telecommunications industry came
second with expenditure at $28.6 million and airlines at $27.2 million. These
three sectors have the highest proportion of total sales transactions,
marketing campaigns and post sales interactions conducted with consumers
specifically through mobile devices, said the report.
During 2012, the average expenditure
of the companies surveyed for the report was between $27 million to $31 million
per company. By 2015, however these numbers are likely to change.
The airlines industry is expected to
become the highest spender at $37 million per company, followed by the
telecommunications industry at $35 million and the computer hardware and
software industry at $34 million. The energy industry is expected to fall to
the fourth place with expenditure at $31.8 million.
“The level of expenditure, the high
commitment to developing mobile delivery channels, and the increasing volume of
mobile consumer transactions reflect a high level of transformational change
some industries are undergoing due to the influence of consumer mobile
devices,” said Satya Ramaswamy, Vice-President and Global Head of Mobility in
TCS.
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